Yes No  
Are you satisfied with your organization's level of visibility?
Does your advertising deliver enough “bang for the buck”?
Does your advertising “turn on a dime” to exploit new opportunities, and remain on budget?
Before the media reports on industry trends, are you consulted?
Does your business define its niche? (Or are you defined by your competitors?)
Do you seek coverage pro-actively? (Or wait for the media to call?)
Is your corporate reputation tops in your field?
Are you using PR to sell products or services?
Do you give PR a head start over advertising in promoting new products and services?
Does PR do enough to support your other marketing?
Does PR have a voice in corporate problem solving?
Does PR have a voice in corporate problem prevention?
Does your Law department work with PR when your reputation is at stake?
Is your PR budget considered an expense, or a marketing item?
Do corporate “filters” prevent your executive office from discussing negative news and solutions with professional communicators?

When the media call your managers, are they on the same page with approved corporate talking points?

Are your core messages aligned throughout every communications discipline?
Does your Plan track both corporate and marketing goals?
Does your organization have a Corporate Communications Business Plan?
Can you afford to wait any longer before making changes?

Congratulations if most of your answers are YES.
But if the number of NO’s make you uncomfortable that:

  • you deserve better support than you currently receive
  • your organization is missing valuable opportunities
  • you are vulnerable in the news media
  • your competitors have a visibility advantage

Contact our president Steve Agins and we’ll arrange a private and confidential meeting.

  
         
Agins Communications  1530 Palisade Avenue, Fort Lee, NJ 07024  |  212-666-8578 or 201-944-4037
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